The Importance of Entrepreneurship Education
The
International visiting lectureship for entrepreneurs and practitioners aims to
connect the different economic environments of the Universities of the alliance
through the experiences of their more prominent entrepreneurs. The goal is to
educate students to an entrepreneurial mindset by involving real entrepreneurs
as role models. Many universities introduced programs on student
entrepreneurship or included entrepreneurship strategy as a compulsory subject
in the curriculum.
The T4EU project is the opportunity to meet
the entrepreneur face to face.
On the
first week of June, the University of Trieste hosted Mr. Nikola Minkov on the behalf of the second International
visiting lectureship.
Nikola
Minkov is the founder and CEO of Serpact, a small Bulgarian SEO agency
established in 2016. The agency has managed more than 2,500 successful SEO
projects and is the only Bulgarian SEO agency to have participated in three
Google events, with over 80 international certificates and 14 international
awards in the past five years. Minkov also has significant teaching experience
as a lecturer in Sofia University St. Kliment Ohridski and Varna Free University
“Chernorizets Hrabar”â in Bulgaria, in Tokyo University in Japan, in
Australia, and Italy.
Turning 500 Euros into a 3 Million Euro
Startup
Minkov
kindly shared his story of how he turned 500 Euros into a 3 Million Euro
startup. He emphasizes that business opportunities are where problems exist,
and the key is to identify them. He talks about the structure of his company,
which includes:
- SEO Agency Serpact;
- The first Bulgarian fully SEO
focused program SERP Acad.;
- SEO Conference SERP Conf.;
- and other products.
He also
introduces his latest startup, Trackian, which is currently on pre-seed
funding stage.
Lessons Learned and Personal Growth
Minkov
shared some personal stories and lessons learned throughout his journey. He
talked about his failures, including his bankruptcy and how he turned his life
around. He emphasized the importance of sharing knowledge and helping others,
regardless of how much money one has. Furthermore, he discussed setting goals
and how having daily, weekly, and monthly goals can help one achieve success.
Mr. Minkov
shared some of his other achievements and involvements, including being a
member of the board of directors in Bulgarian
E-commerce Association, having around 10 years of experience in digital marketing, being
certified by Google, Bing and HubSpot Academy, and giving talks at various
conferences worldwide. He also mentioned being a member of Rotary International
and serving as a president on their local group in Bulgaria in 2020.
The Importance of SEO and Digital Marketing in
Business
The speaker
compared the internet users in Bulgaria to those in Italy and highlighted the
difference in population and target audience, discussing the significance of
search engine optimization (SEO) and how it affects the organic results
generated by Google.
How to Dominate Your Business Niche
The lesson
learned is composed by eight simple points to dominate a business niche,
including conceptualization, investment, focus on customers, value proposition,
marketing, branding, alliances and partnerships, and innovation. Minkov
emphasized the importance of innovation in digital marketing and how it can
quickly become outdated, highlighting the significance of staying up-to-date
with the latest trends and technologies in the industry.